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Using Paid Ads to Grow Elite Hoops as an Indie and 11 Other Lessons


Now that the one year mark has passed, here are twleve quick lessons I’ve learned along the way. Some about acquiring customers, others about tech stack stuff and more.

You don’t need personal information - a random identifier that shows you how people use your app is critical, and you can do it all for free with Mixpanel. Again, they have a very nice Swift package (an indie started it, and they hired him on full time) and it takes minutes to get going. There’s always a spectrum, so I’ve opted to not really chase other opportunities and stay focused on growing Elite Hoops.

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