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Valve wants game publishers on Steam to own up about using AI
Valve has issued new guidelines for Steam making publishers disclose when they have used AI during the creation of a new game.
With the recent complaints about game publishers using undisclosed AI features such as generative art or AI-generated voices and in-game content, Valve has acted to make its Steam marketplace more transparent as to which titles use the technology. Even traditional card games such as Magic the Gathering have come under recent scrutiny for not telling nothing but the whole truth when it comes to whether their art was produced by a human or downloaded from Skynet, just like our featured image on this page. Whether this will appease gamers outraged at the sight of a wonky finger in a screenshot remains to be seen, but it will, in theory at least, highlight quickly, just how much the use of AI has permeated into the game creation space.
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