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VCs team up with creators amid games funding pullback
In a rocky funding market, VC firms like a16z Games and 1AM Gaming are teaming up with creators to stack the deck in their favor.
We’re thrilled to open our call for speakers to our flagship event, GamesBeat Summit 2024 hosted in Los Angeles, where we will explore the theme of “Resilience and Adaption”. Louis Gresham is a cofounder of 1AM Gaming.While game studios can afford to spend their marketing dollars on one-off activations, the growing costs are hard to justify for lean startups. “Creators have the ability to not only discern what investment opportunities are going to work for players, but then they also have the platform to introduce a game to their audience and help it find a position in the market,” said Gresham.
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