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Verizon, AT&T, and T-Mobile’s ‘unlimited’ plans just got a $10M slap on the wrist

The carriers must make their ads more transparent.

Verizon, AT&T, and T-Mobile will pay a combined$10.22 million to a group of states to settle claims that the carriers lied to customers about their “unlimited” plans and “free” phone offers. “AT&T, Verizon, and T-Mobile lied to millions of consumers, making false promises of free phones and ‘unlimited’ data plans that were simply untrue,” New York Attorney General Letitia James says in a statement. “These voluntary agreements reflect no finding of improper conduct and reaffirm the wireless industry’s longstanding commitment to clarity and integrity in advertising so that consumers can make informed decisions about the products and services that best suit them,” Nick Ludlum, the senior vice president of the CTIA, the trade group representing the carriers, tells The Verge.

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