Get the latest tech news

Vibe helps small companies buy video ads on streaming services

Adtech startup Vibe plans to help small businesses take advantage of ads on streaming services by letting them access that ad inventory.

While Meta and Google are clearly dominating when it comes to online ad revenue, connected TVs and streaming services represent a growing segment with some untapped potential for adtech companies. “Overall, we can access all the streaming apps and channels that are currently available except for Hulu, Netflix and YouTube TV,” Vibe co-founder and CEO Arthur Querou told me. While streaming apps and services already talk with Coca-Cola or Ford to secure a small chunk of their annual ad budgets, it’s a bit harder to reach SMBs.

Get the Android app