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Video game performers will strike over AI concerns


SAG-AFTRA has called for a strike against ten video game publishers. The union has been negotiating with the group about use of AI.

The SAG-AFTRA union today called for a strike against several major video game publishers after failing to reach an accord over AI use. A spokesperson for the gaming companies included in the Interactive Media Agreement, Audrey Cooling, provided a statement on behalf of the businesses. Our offer is directly responsive to SAG-AFTRA’s concerns and extends meaningful AI protections that include requiring consent and fair compensation to all performers working under the IMA.

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