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Video games strike rumbles on in row over AI
Video game performers are concerned that generative AI could be used to reproduce their voices.
From Commander Shepard in the Mass Effect series to Samus Arran in the Metroid titles, Hale’s list of gaming credits is as long as your arm and her voice is familiar to millions. Audrey Cooling, a representative of the 10 game companies negotiating with the union, told BBC News: "Our offer is directly responsive to SAG-AFTRA’s concerns and extends meaningful AI protections that include requiring consent and fair compensation to all performers working under the IMA [Interactive Media Agreement]." In the US the strike continues and while she waits for both sides to return to the negotiating table, Jennifer Hale hopes long time creative concerns will overcome short-term commercial gain.
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