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Viewers don't trust candidates who use generative AI in political ads, study finds
According to new research, voters have a negative reaction to seeing disclaimers about AI use in political advertisements.
The researchers also found that the presence of an AI disclaimer led to worse or unchanged opinions regardless of the fictional candidate's political party. The text tied to Michigan's law reads: "This video has been manipulated by technical means and depicts speech or conduct that did not occur." Although the approach of Michigan's requirements is more common among state laws, study participants said they preferred seeing the broader disclaimer for any type of AI use.
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