Get the latest tech news

Viewers don't trust candidates who use generative AI in political ads, study finds


According to new research, voters have a negative reaction to seeing disclaimers about AI use in political advertisements.

The researchers also found that the presence of an AI disclaimer led to worse or unchanged opinions regardless of the fictional candidate's political party. The text tied to Michigan's law reads: "This video has been manipulated by technical means and depicts speech or conduct that did not occur." Although the approach of Michigan's requirements is more common among state laws, study participants said they preferred seeing the broader disclaimer for any type of AI use.

Get the Android app

Or read this on Endgadget

Read more on:

Photo of Study

Study

Photo of viewers

viewers

Photo of generative AI

generative AI

Related news:

News photo

Most US TikTok users aren’t following political accounts, study says

News photo

Third Dimension AI raises $6.9M to build game worlds with generative AI

News photo

Air pollution inside Philadelphia's subway is much worse than on the streets, study finds