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Viral sensation Dress to Impress has a secret ingredient: fabulous video game jank
Dispatches from the runway - and runaway success - of Roblox jankfest Dress to Impress.
A Roblox game that first released in November last year, Dress to Impress has become enormously popular over the last few months, with high-profile influencers, streamers and YouTubers all jumping on the fashion bandwagon. It's become such a phenomenon that Charli XCX — currently one of the biggest pop artists on the planet — has collaborated with Dress to Impress to introduce an update themed around her latest album. Given the context in which it was made, it's permitted to look a bit janky, and the platform's massive user base has allowed it to quickly gain traction with young players looking for free games.
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