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Virality in cartography: What makes a map go viral?


When you think about viral content, maps are not the first thing that comes to mind. And yet, it is not uncommon to see maps of all shapes and sizes dominating social conversations about various issues – as well as non-issues.

It doesn’t matter if its awe, or surprise, or joy, or fear, or anger – if a map is able to elicit an emotional response from you, chances are, you would want to share it with your friends or colleagues. Not only has this map been viewed and shared millions of times on social media, but it also checks the box for the argument that imitation is the sincerest form of flattery. Machine learning image detection algorithms, like those from Google Cloud Vision, can be used to trace the provenance of viral maps and see how they spread online.

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