Get the latest tech news
Visa Adds New Way To Share Customer Shopping Data With Retailers
Visa is rolling out new technology that will allow the payments giant to share more information about customers' preferences [non-paywalled source] based on their shopping history with retailers as it seeks to remain a top player in the competitive e-commerce space. From a report: The data will be s...
Visa is rolling out new technology that will allow the payments giant to share more information about customers' preferences[ non-paywalled source] based on their shopping history with retailers as it seeks to remain a top player in the competitive e-commerce space. Shopping inclinations and other information based on past transactions -- such as preferred categories, like movies or golf -- will be shared via token with retailers with the consent of consumers. Visa, one of the largest e-commerce technology companies in the world, is finding itself increasingly fending off competitors seeking larger slices of the fees merchants must pay to carry out consumer transactions.
Or read this on Slashdot
