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VMware Drops the Lowest Tier of Its Partner Program, Except In Europe


An anonymous reader quotes a report from The Register: Broadcom's VMware business unit has dropped the lowest tier of its channel program, a move one analyst told The Register will benefit its rivals. The virtualization pioneer currently operates a four-tier channel program spanning Pinnacle, Premie...

That's why the Registered tier is being retired to ensure every active partner meets a higher standard of technical, sales, and service readiness." The virtualization giant will require Pinnacle and Premier partners to maintain dedicated sales and technical resources, and to "execute joint business plans with VMware to ensure alignment and delivery with mutual results." The Register notes that trade associations in Europe have criticized Broadcom's changes at VMware and urged the European Commission to investigate the company.

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