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Vodafone is testing an AI 'actor' to sell its products instead of paying a human to do it
Vodafone made a commercial starring an AI avatar posing as a real lady. She has clumpy hair and an off-putting way of acting.
This is interesting because Vodafone is a major global brand and not a fly-by-night TikTok company using a ridiculous deepfake of Jackson Galaxy to sell cat toys. The company responded to a question on a message board as to why it couldn't put "a real person in front of the camera" by saying this is simply an experiment. It released a fully AI-generated commercial last year that spurred a bit of controversy, despite looking absolutely awful.
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