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Voice of Google Maps in Poland loses job after being replaced by AI
A competing Polish app that uses the same speaker saw an 8% increase in new users after it pledged to keep using his human voice.
Google has replaced the voice of its Maps service in Poland with an AI-generated alternative, ending a 15-year partnership with radio journalist and voiceover artist Jarosław Juszkiewicz. Meanwhile, Orlen, which is the owner of Poland’s largest chain of petrol stations, announced that it had launched a cooperation with Juszkiewicz that will include using his voice in its marketing campaigns. In the age of artificial intelligence and algorithms, Orlen relies on empathy and intuition,” said Lidia Kolucka, the firm’s executive director of sponsorship, quoted by Wirtualne Media news service.
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