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Voices in the Dubai gaming and esports ecosystem
Dubai is part of a fast-growing region with young players who spend money on games. It's also a magnet for those seeking to raise money.
He noted the Middle East, North Africa, Afghanistan, and Pakistan (MENAP) market has reached $5 billion in revenues — led by Saudi Arabia, which has a very young population — and it is growing at compound annual growth rate of 6.8%. Women are a fast-growing market in the Middle East.Niko Partners recently released its MENA-3 regional game study which focused on Saudi Arabia, United Arab Emirates and Egypt. Paying attention to and participating in the games industry in MENA will help companies succeed globally as well,” said Lisa Hanson, CEO and president of Niko Partners, in a statement.
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