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Volkswagen Sausage and the Enduring Appeal of Culinary Car-Industry Crossovers

Fiat chocolate? Or how about an iconic pepper grinder?

Over the years, car manufacturers also got into the game of publishing guides and, in the case of the Ford Motor Company, the occasional cookbook of recipes from restaurants along their recommended routes. Said sausages, served in company cafeterias with signature curry ketchup, were also sometimes packaged up and given as thank-you gifts to German VW customers. Last year, to celebrate their 75th anniversary in the USA, Volkswagen of America, Inc., distributed free bottles of “Product Item Number 00010 ZDK-259-101”: their own blend of curry ketchup.

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