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VR needs to build for its best use cases — not for all-around computing


Apple's Vision Pro launch resembles its Apple Watch debut in more ways than one, but to me the most telling similarity is in the marketing approach. Apple

Meta CEO Mark Zuckerberg seems to be moving his chips from the metaverse to AI as the next big thing he’s got extreme FOMO about, which has to have helped ease that positioning switch. The Vision Pro is already being lauded by early reviewers as an amazing virtual theater for watching movies and consuming other kinds of video content – while even tasks like basic text input are instead facing sometimes harsh critique. The entirety of the push of VR to emote a mainstream general purpose computing platform has been more about an imagined future reliant on how the technology has worked in sci-fi, which ignores key details like how your nose feels when you wear something heavy across its bridge, or how horrible it is to type on a keyboard that floats some indeterminate distance in front of you and that offers zero tactile feedback.

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