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VUZ gets $12M for its immersive video experiences across emerging markets and the US
VUZ, a startup known for offering immersive video experiences from red carpets and football stadiums, has raised $12 million led by the IFC.
The World Bank Group member, known more for investing in financial infrastructure and logistics across emerging markets, is making a rare bet on consumer tech and specifically, the so-called “immersive internet.” VUZ, formerly 360VUZ, isn’t just competing locally; it’s up against global giants like YouTube, TikTok, Twitch, and Instagram, platforms that already dominate with massive user bases and strong creator loyalty. But VUZ believes it has a differentiated offering: immersive, 360-degree content that puts users “inside the experience,” whether that’s the Grammys in L.A., a La Liga match in Spain, or a fashion show in Dubai.
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