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VW introduces monthly subscription to increase car power


The German car-maker says its "optional power upgrade" is designed to give customers more choice.

Those who buy an eligible car in its ID.3 range can choose to pay extra if they want to unlock the full power of the engine inside the vehicle. They added that the power upgrades would allow customers to opt for a "sportier" driving experience at any time, "rather than committing from the outset with a higher initial purchase price". According to a survey from S&P Global, some customers may be put off by the cost of in-car subscriptions for features such as connectivity, or by basic functions being split into paid tiers.

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