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VW taps former Rivian exec to run US business
Volkswagen of America has a new CEO: Rivian's recently departed chief commercial officer Kjell Gruner. The appointment comes just one week after VW parent
The appointment comes just one week after VW parent company Volkswagen Group formalized a $5.8 billion joint venture with Rivian, which will be focused on EV architecture and software. In the coming years, Volkswagen Group aims to adopt the technology developed by the JV in many of its new electric vehicles. He spent roughly a decade as the chief marketing officer of Porsche, one of the crown jewels in Volkswagen Group’s portfolio of car brands.
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