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W3C Slams Google U-turn on Third-Party Cookie Removal
The World Wide Web Consortium (W3C) has expressed disappointment with Google's decision to retain third-party cookies, stating it undermines collaborative efforts. Google's reversal follows a five-year initiative to develop privacy-focused ad technology. While some advertising industry representativ...
The World Wide Web Consortium (W3C) has expressed disappointment with Google's decision to retain third-party cookies, stating it undermines collaborative efforts. They can be helpful for use cases like login and single sign-on, or putting shopping choices into a cart -- but they can also be used to invisibly track your browsing activity across sites for surveillance or ad-targeting purposes. Furthermore, tracking and subsequent data collection and brokerage can support micro-targeting of political messages, which can have a detrimental impact on society, as identified by Privacy International and other organizations.
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