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Waiting for a new Fitbit smartwatch? Google says that's the Pixel Watch 3

Fitbit is no longer making smartwatches and will focus on activity trackers. Pixel watches will be the company's flagship smartwatches under Google.

Waraich also shed some light on how the Google and Fitbit teams have collaborated to build Pixel watches, referencing the former's AI prowess and the latter's established expertise in interpreting heart-rate sensor data for greater insights. There's little doubt that the Fitbit brand remains valuable to Google and the industry at large, given the fact its name is basically the catch-all noun for activity trackers. With the trackers and Pixel watches having now matured into devices that can log your activity very well, Waraich said "There is a tremendous opportunity in terms of going from tracking to coaching, real-time guidance included."

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