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Walgreens Replaced Fridge Doors With Smart Screens. It's Now a $200 Million Fiasco


Walgreens Boots Alliance has ended a $200 million digital display venture with startup Cooler Screens after widespread technical failures and poor revenue, removing thousands of smart screens from its store freezer doors [non-paywalled link]. The screens, which displayed product information and ads,...

Walgreens Boots Alliance has ended a $200 million digital display venture with startup Cooler Screens after widespread technical failures and poor revenue, removing thousands of smart screens from its store freezer doors[ non-paywalled link]. The screens, which displayed product information and ads, frequently crashed, showed incorrect inventory, and occasionally caught fire, Bloomberg reports.Cooler Screens CEO Arsen Avakian cut data feeds to over 100 Chicago-area stores in December 2023 during a contract dispute, prompting Walgreens to obtain a restraining order. Walgreens completed removal of 10,300 screens from 700 stores in August 2024, replacing them with traditional glass doors.

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