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Walmart Closes $2.3 Billion Acquisition of Vizio
Walmart said Tuesday it had completed its $2.3 billion all-cash acquisition of TV maker Vizio, a move by the retailing giant to expand its advertising business. From a report: The closing of the deal follows the expiration of the waiting period under federal regulations. Walmart announced the deal t...
Walmart said Tuesday it had completed its $2.3 billion all-cash acquisition of TV maker Vizio, a move by the retailing giant to expand its advertising business. Walmart said the acquisition of Vizio will let it "bring to market new and differentiated ways for advertisers to meaningfully connect with customers at scale and boost product discovery" through Walmart Connect, the company's U.S. retail media business. Its device ecosystem and its smart TV operating system, SmartCast, provide free, ad-supported access to streaming content.
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