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Walmart completes $2.3B acquisition of Vizio to help grow its ad business
Walmart just closed its acquisition of popular television maker Vizio in an effort to boost its advertising business. The acquisition was initially Walmart just closed its acquisition of popular television maker Vizio in an effort to boost its advertising business.
The acquisition was initially reported back in February; however, it took a few months to complete due to the waiting period under federal regulations. By integrating Vizio into its advertising platform, Walmart Connect, the retail giant is positioning itself to better compete with industry heavyweights like Amazon, Google, and Roku. The integration allows Walmart to combine its retail operations with TV hardware, providing direct access to customer data on viewing habits and shopping preferences.
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