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Walmart is buying smart TV maker Vizio for $2.3 billion

Walmart is buying Smart TV manufacturer Vizio for $2.3 billion.

Walmart is buying Smart TV manufacturer Vizio for $2.3 billion, the US retail giant announced as part of its latest earnings report. The acquisition may also be a counter to Amazon's in-house Fire TV business, both in terms of television retailing and advertising, as The Wall Street Journal reported last week. Amazon has one of the largest ad businesses in the US behind Alphabet and Meta, and smart TVs help it gather personalized consumer data for targeted advertising.

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