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Walmart is replacing its price labels with digital screens—but the company swears it won’t use it for surge pricing

Digital shelf labels will lessen the burden of updating prices on 120,000 items at Walmart stores.

Indeed, Walmart, the world’s largest retailer, announced earlier this month it would be doing away with sticker shelf pricing at its 2,300 stores by 2026, a change “ultimately making us faster and improving the customer experience.” “The DSL program is not designed for dynamic pricing,” Walmart spokesperson Cristina Rodrigues told Retail Brew. The technology also makes it easier to manage Rollback products, which are put on temporary sale for weeks or months at a time.

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