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Walmart makes a rare CES appearance to promote AI-powered shopping

Walmart’s new generative AI-powered search functions will be available on iOS and Android mobile devices as well as through the company’s website.

In his keynote, Walmart CEO Doug McMillon described how the integration of AI across its website and apps will be used to study shopper behavior and suggest future purchases. The AI it plans on deploying will use a combination of retail-specific search functions based on Walmart’s own proprietary technologies and Microsoft’s Azure OpenAI service. For example, instead of searching for items like soda and chips, a shopper can look for product recommendations for specific events like a birthday celebration or game day watch party by telling the website, in natural language, what they need help shopping for.

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