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Walmart starts its own Game Informer-style gaming site
But will Busta Rhymes make an appearance?
Restart is new website run by Moonrock — a marketing company specializing in bringing brands to video games — and sponsored by the largest retailer in the United States. Earlier this year, Ziff Davis, IGN ’s parent company, acquired a handful of media sites including Eurogamer;Rock, Paper, Shotgun; and VG247. But Restart is also entering a media landscape where the wall between corporate interests and editorial independence has become perilously thin, and with a few rare exceptions, games media has slowly shifted away from providing readers thoughtful discussion and critique to providing a product that can be monetized to hell and back.
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