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Walmart thinks it's a good idea to let kids buy IRL items inside Roblox
Starting this week, Walmart is expanding its partnership with Roblox by allowing teens to buy IRL goods from inside the game's virtual stores.
Available to children 13 and up in the US, the latest addition to Walmart Discovered is an IRL commerce shop featuring items created by partnered user-generated content creators including MD17_RBLX, Junozy, and Sarabxlla. Some examples of the first products getting the dual IRL and virtual treatment are a crochet bag from No Boundaries, a TAL stainless steel tumbler and Onn Bluetooth headphones. Last year, Roblox made a big push into digital marketing when it launched new ways to sell and present ads inside the game before later removing requirements for advertisers to create bespoke virtual experiences for each product.
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