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Walmart to buy TV maker Vizio for $2.3 billion in move to grow its ad business

Walmart touted the ability to grow its ad business through a Vizio TV platform that allows users to watch free ad-supported content.

Walmart has agreed to buy TV maker Vizio, the companies announced Tuesday, as the largest U.S. retailer grows its high-profit ad business. But in buying the company, Walmart touted the potential to boost its ad business through Vizio's SmartCast Operating System, which allows users to stream free ad-supported content on their TVs. We also believe it enables a profitable advertising business that is rapidly scaling," said Seth Dallaire, executive vice president and chief revenue officer of Walmart U.S., in a statement.

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