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Walmart-backed fintech One introduces buy now, pay later as it prepares bigger push into lending
One's expanding role at Walmart raises the possibility that the company could force Affirm and others out of some of the most coveted partnerships in retail.
Since it burst onto the scene in 2021, luring Goldman Sachs veteran Omer Ismail as CEO, the fintech startup has intrigued and threatened a financial landscape dominated by banks — and poached talent from more established lenders and payments firms. "I have to imagine the goal is to have all this stuff, whether it's a credit card, buy now, pay later loans or remittances, to have it all unified in an app under a single brand, delivered online and through Walmart's physical footprint," said Jason Mikula, a consultant formerly employed at Goldman's consumer division. For Walmart, One is part of its broader effort to develop new revenue sources beyond its retail stores in areas including finance and health care, following rival Amazon's playbook with cloud computing and streaming, among other segments.
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