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Walmart’s PhonePe launches India app store in challenge to Google
Microsoft, Amazon and Meta are among the top brands whose apps are available on the Indian fintech PhonePe's Indus Appstore, an app store for the Android Microsoft, Amazon and Meta are among the top brands whose apps are available on the Indian fintech PhonePe's Indus Appstore.
To fight Google Play Store, PhonePe has armed Indus Appstore with a range of unique and personalized features and developer-friendly terms. If developers use third-party payments services and gateways, PhonePe will still not levy any fee, said the startup’s founder and chief executive Sameer Nigam at a press conference. “Indus Appstore challenges the status quo, ushering in an era of more healthy competition in the mobile app marketplace, which in turn should help create a more democratic and vibrant Indian digital ecosystemm,” Nigam said in a statement.
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