Get the latest tech news

Walmart's use of digital price tags signal the future of retail shopping, but consumers are worried | The mega retailer plans to introduce ESLs in 2,300 stores

Walmart is leading the charge to replace traditional paper price tags with electronic shelf labels (ESLs) by 2026. The retailer aims to introduce the technology in 2,300...

Trust can quickly be eroded if consumers feel they are being charged unfairly, particularly if they suspect prices are being manipulated based on their purchasing behavior or personal data. "In my conversation with retailers, it's clear that those who are pushing towards this technology are mainly trying to drive efficiency up in the stores and try to reduce costs," Gallino told the Los Angeles Times. US Senators Elizabeth Warren and Bob Casey expressed their concerns in a letter to Rodney McMullen, CEO of Kroger, which is also using ESLs in its stores.

Get the Android app