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Wander’s path to profitability with hotel-quality vacation homes
Contributor Content As affluent globetrotters seek out not just destinations, but unique properties catered to their elevated lifestyles, it’s no surprise that the luxury rental vacation market is on the rise. The United States has become the mecca of the global vacation rental market with industry experts anticipating over $100 billion in revenue and 10.7% growth throughout […]
Plagued with frustrating issues like poor-quality linens and unreliable WiFi, Entwistle created Wander in 2021 with the singular goal of bringing hotel-level quality and consistency to the luxury STR market. Beyond its high-profile endorsements, Wander has continued to attract elite clientele through prescient advertising tactics like TikTok and Instagram content creation, SEO implementation, email marketing, and guests’ organic social media posts. The company has implemented targeted plans to navigate the current economic climate in general, the slowdown in the STR market amid record levels of inflation, the 4.9% decline in Revenue per Available Room (RevPAR), and the post-pandemic supply chain issues.
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