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Warner Bros launches Beetlejuice Roblox experience with virtual box office
Warner Bros brings Beetlejuice to Roblox in a new branded experience, along with a virtual Fandango box office for buying real tickets.
This spooky experience also includes an integrated virtual Fandango box office, so that users can get tickets for the movie from within Roblox. The experience takes place in the Afterlife lobby, where players can see characters and scenes from both the original Beetlejuice and its sequel. By leveraging the vast Roblox creator community, we are not only able to connect with existing Beetlejuice fans, but also have the opportunity to reach new audiences who are being introduced to him for the first time.
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