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Warner Bros. Exec Says Plans for Max Password-Sharing Crackdown Are Really Just Another Price Hike

Warner Bros. Discovery is planning to start sending messages to Max subscribers about limiting account sharing later this year.

Later, during the call, chief financial officer Gunnar Wiedenfels said the media monolith plans to unveil “some very soft messaging” to lock down accounts at the tail end of 2024. CEO David Zaslav, who received a 25% raise to his already enormous salary this year, said he felt the company’s assets were “undervalued” and that making real money meant reducing expenses. A recent report from Deloitte suggested households in the U.S. are paying more than $61 a month for multiple streaming services, a 27% increase from 2023, thanks to segmented viewing experiences and price hikes.

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