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Warner Bros. to split cable and streaming businesses in major restructuring
As cable television continues to experience stagnation, with the trend of cord-cutting growing stronger each year, Warner Bros. Discovery (WBD) is Warner Bros Discovery announced its plan to split into two publicly traded entities as it separates its streaming and cable operations.
As cable television continues to experience stagnation, with the trend of cord-cutting growing stronger each year, Warner Bros. The company announced Monday its plan to split into two publicly traded entities: The Streaming & Studios division, which will include Warner Bros. Television, Motion Picture Group, DC Studios, HBO, and HBO Max; and Global Networks, featuring CNN, TNT Sports in the U.S., Discovery, and Bleacher Report. Recently, HBO Max reverted to its original branding, emphasizing the company’s commitment to premium content, in contrast to Discovery titles, which have underperformed, leading to several removals.
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