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We can have a different web


Many yearn for the “good old days” of the web. We could have those good old days back — or something even better — and if anything, it would be easier now than it ever was.

1 Within those enclosures, the character limits, neutered subset of web functionality, and constant push to satisfy the enigmatic desires of an algorithm tuned to keeping eyeballs on the platform encourage sameness, vapid engagement farming, and rage bait while stifling creativity. Browsing the web brings with it the ever-present feeling that you're being watched — your activities and preferences and habits all being logged and funneled into a giant vat of horrifying data soup, all just to help more companies serve you more of these intrusive ads that you must endlessly swat away as you try to find whatever it was you were looking for. Some of us might opt to leave those walls permanently, while others might choose to split our time between our beautiful, messy, free world outside to maintain smaller, meticulously-groomed simulacrums within the enclosures that hint — without angering our landlords — at the creations beyond.

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different web