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We May Have Already Hit Peak Booze

Global alcohol consumption has entered what appears to be a permanent decline, with total volume peaking at 25.4 billion liters in 2016 and falling approximately 13% since then, according to data from market research firm IWSR. Per-capita consumption has dropped dramatically from 5 liters of pure ...

Wine production, which reached its maximum of 37.5 million metric tons in 1979, has already decreased by 27%. Industry experts attribute this shift to changing generational habits, with younger consumers preferring event-driven drinking rather than habitual consumption. The proliferation of non-alcoholic alternatives, increased marijuana availability, and health consciousness accelerated by the COVID-19 pandemic have further driven moderation trends.

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