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We need to protect the protocol that runs Bluesky
If we don’t act soon, our online world will continue to be run at the whim of capricious billionaires.
And Zuckerberg isn’t the only social media CEO careening all over the road: Elon Musk, since buying Twitter in 2022 and touting free speech as “the bedrock of a functioning democracy,” has suspended journalists, restored tens of thousands of banned users (including white nationalists), brought back political advertising, and weakened verification and harassment policies. So all the right elements are currently in place at Bluesky to usher in this new architecture for social media: independent ownership, newfound popularity, a stark contrast with other dominant platforms, and right-minded leadership. That’s why we need to act now to secure the foundation of this digital future and make it enshittification-proof.This week, prominent technologists started a new project, which we at New_ Public are supporting, called Free Our Feeds.
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