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We Need To Talk About Franklin Templeton
FT Alphaville: Making fun of corporate brands embarrassing themselves online is like shooting fish in a barrel. It's not hard, but washing off the resulting splatter of blood, scales, innards and half-digested crab is, so no one wins. Honestly though, what the hell Franklin? Really? OK maybe Alphavi...
Especially when said asset manager was famously named after Benjamin Franklin, because according to founder Rupert Johnson he "epitomised the ideas of frugality and prudence when it came to saving and investing." Despite a spate of aggressive M&A swelling its assets to $1.4tn, its share price has sagged over the past decade, giving it a current market cap of $13.6bn. Beyond the obvious and well-documented challenges of being a very traditional active asset manager in a world that mostly loves alternatives and passive funds, Franklin also has a rep for being a bit old-fashioned.
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