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We need to talk about the F word (‘friction’ in enterprise, that is)
Only by bringing friction back into the conversation can we responsibly build out new technologies with growth potential and staying power.
Frictionless product design, global consent tools, digital wallets and unified logins powered by giants like Facebook and Google let companies expand and sell without making users complete forms, wade through privacy boilerplate or even enter payment details. While it may be easier to get rich shoveling pablum into the receptive mouths of acquiescent consumers, in the long run, companies that treat customers like intelligent, empowered, self-aware people will do better than those that simply rely on their docility. Cybersecurity teams sometimes require human approval before software auto-installs across their intranet — slowing people down, while making it harder for bad actors to hijack the network.
Or read this on Venture Beat
