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Weaving reality or warping it? The personalization trap in AI systems
Each of our versions of reality is changing with AI. This could erode our ability to agree on basic facts or navigate shared challenges.
A recent research paper cited in refers to this as “socioaffective alignment,” the process by which an AI system participates in a co-created social and psychological ecosystem, where preferences and perceptions evolve through mutual influence. While not yet fully realized across public platforms, this potential to shape responses based on inferred user profiles, resulting in increasingly tailored informational worlds, represents a profound shift that is already being prototyped and actively pursued by leading companies. One possibility is the creation of AI public trusts, inspired by a proposal from legal scholar Jack Balkin, who argued that entities handling user data and shaping perception should be held to fiduciary standards of loyalty, care and transparency.
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