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Webflow acquires Intellimize to add AI-powered webpage personalization
Web design and hosting platform Webflow is making its first acquisition: Intellimize. Intellimize taps AI to optimize and customize webpages.
With Intellimize, Yalif, Webb and Lim — drawing on their combined marketing know-how — set out to build a platform that could generate personalized webpages for visitors on demand. Companies create a website template, then Intellimize’s AI runs experiments, fiddling with various knobs and dials is it were before delivering the top-performing results to visitors. At the time of the acquisition, Intellimize — which had raised over $50 million from investors like Cobalt Capital, Addition, Amplify Partners and Homebrew — had several tentpole customers including Sumo Logic, Dermalogica and ZoomInfo.
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