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Website builder Squarespace says it’s training its AI tools with curation and taste


Will generative AI tools help people build better websites, or will they just fill the web with spam? With the recent launch of Design Intelligence, a new

This was, of course, a setup for a demo of Design Intelligence, which began with a few prompts allowing Gubbay to specify things like the kind of website he wanted to build and the personality of the brand being featured. The resulting website featured AI-generated design, text, and images, but it looked — for lack of a better word — like a “real” site, with plenty of options for further customization. So we wanted to make sure that the concepts that we showed you in Blueprint would carry through into the system as well, so that you would feel like those choices you made up front weren’t just for naught.

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