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Weekly subscriptions dominate iOS app revenue, report finds
Weekly subscriptions have now become one of the most popular ways iOS apps are earning revenue, with these plans contributing 46% to the bottom line,
The study, which observed $1.9B in revenue across more than 11,000 apps, noted that weekly plans have grown by 9.5% this year compared to one-time purchases, which grew by 6.3% in the first quarter. Weekly plans thrive in burst-use categories, like utilities or quick productivity tools, where users pay for immediate value but rarely stay. Adapty also said that developers offering trials before providing a subscription saw positive results, with app makers seeing 64% and 58% increases in lifetime value in the U.S. and Europe, respectively.
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