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Welcome back to the Unicorn Club, 10 years later
Aileen Lee is the founder of Cowboy Ventures. She partners at the earliest stages with enterprise and consumer-oriented startup teams to build products
Historical returns, growing markets (including social, mobile, cloud, commerce security, crypto and AI), COVID-era effects and low interest rates drove 3x more capital ($580 billion more!) The most valuable consumer startups today operate in areas like last-mile delivery (DoorDash, Gopuff), health (Devoted, Ro, Cityblock), and gaming-driven platforms (Discord, Rec Room) — companies that drove new habits during COVID. Many geographies grew from having no or few unicorns to becoming HQ to more than 10: Los Angeles (CloudKitchens, Blockdaemon); Boston (Devoted Health, Circle); Seattle (Auth0, Outreach); Austin (Everlywell, Workrise); Chicago (VillageMD, Tegus); and Denver (Guild, Crusoe).
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