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Welcome to Jaguar's future: this is the electric 'Type 00' design concept

After all the shouting comes this: the first chapter in Jaguar's shiny new electric story

Having inadvertently manoeuvred itself onto the frontline of the culture wars with its internet-enflaming media campaign, the fact that Jaguar is a company that sells cars and has a Really Important One coming down the pipe has been sidelined. Indeed, the side profile is redolent of Twenties and Thirties coachbuilt ultra-luxury cars like the Bugatti Royale Kellner coupe or Saoutchik-bodied Bucciali TAV8-32, the long nose signifying the presence of a humungous combustion engine. Similarly, Jaguar revealed the car in Miami, at the start of the city’s high profile art week, because it wants to connect with the diverse, younger and more creative audience that gathers there.

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