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Welcome to the Era of ‘Deep Doubt’


AI has scrambled our ability to tell what’s real and what’s synthetic. But there are tools and techniques to help stay grounded in truth.

This manifests as broad public skepticism toward the veracity of media artifacts, which in turn leads to a notable consequence: People can now more credibly claim that real events did not happen and suggest that documentary evidence was fabricated using AI tools. Over the past decade, the rise of deep-learning technology has made it increasingly easy for people to craft false or modified pictures, audio, text, or video that appear to be non-synthesized organic media. In 2022, Microsoft chief scientific officer Eric Horvitz echoed these ideas when he wrote a research paper about a similar topic, warning of a potential “post-epistemic world, where fact cannot be distinguished from fiction.”

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